September 11, Factual programming

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Factual programs are any show based on fact, this could include news, reality Tv, documentaries and many others. Factual Tv in England makes up a whole 90% of the television whilst the other is made up of non fiction.

This brings up the question what makes a program factual? I believe that a factual program always has to be proven if it can’t be proven and is based on theories it can’t be fact. There is cases where this doesn’t apply for example the program “Ghost hunters” where people believe there are ghosts and they think its a fact that there there whilst others are sceptical. If say about 100 believe that something is a fact does it make it a fact?

Over the years news in general has been viewed mainly by the older generation today in my class my teacher asked students if they watched the news there was a few but not many. After that my teacher asked how many people watch Xfactor a factual program still as reality shows still are fact, there here a significant increase of people who put there hands up. This shows us that  factual programing for the younger generation is based around entertainment. Programs like big brother would have no interest in most of the older generation whilst for younger viewers it appeals to them more.

The way we retrieve information can be split into 2 categories…

  • Primary research- Is original research somebody does themselves usually through questionnaires, interviews, focus groups etc.
  • Secondary research- Is research that somebody else has done. It is much easier to use previous research than trying to gather your own.

 

In class we had the task to plan a short 5 minuet factual programme about youth culture and our group has decided to create a chat show. The chat show will use techniques like in the programme QI where a picture is up on a screen about the topic thats being discuss at the moment.

 

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10th September, Introduction towards the Media sector and Critical analysis

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Media sector 

My idea of the media industry is something that is powerfull it controls everything. If a politician wants to run for something they will need the media to express there veiws and gain a following. If a budding music artist would like to share there music they would need the media to share there music. It affects us all all the time even if we dont realize it.

The Media controls us all regardless of what we do. What you watch on the TV, listen on the Radio or see on the internet  dictates what you may believe, wear or even the friends you hang around with.  This shows  us that the Media is the backbone of the  society influencing everybody. Within the lesson we learned how differently the media can be presented to us but it showed that it was 4 main formats…

  • Video: watching video gives the viewer a visual aid to what they are watching or experiencing, this may be show in multiple ways and on many formats such as… Terrestrial TV, cable, internet, video games, motion picture, mobile phones and other devices and trough disk.
  • Audio: This gives the listener a insight trough sound by listening to different things such as audio adverts or music this is shown in many formats such as… AM-FM radio, DAB/HD radio, podcasts, mobile phone and other devices, disk, internet.
  • Graphics and text: These are mainly used for advertising in the real world may it be by billboard or newspaper.
  • Film: film is shown trough motion picture with many different genres that appeal to everyone.

In the UK broadcast industry these things are broadcasted over three main mediums.

Radio, different shows going on all the time with there own unique charm appealing to there niche market. Commercial radio can be broadcasted on a local, regional, national and international scale with radio shows such as Capital, local to birmingham or Radio 1 on a national scale broadcasting  across the UK.

Critical Analysis 

To find the perfect audience you must research everything our audience wants from a product. A preferred reading is something that a producer wants from the text (Tv, music etc…) that will appeal to there target audience. An alternative reading is something that may not work as well to an audience a producer isn’t trying to reach.

Now when a producer looks at the audience they can fall into many different categories….

 

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Producers strive to create the perfect readings for each of the categories to create THE ULTIMATE PRODUCT to rule them all.  Producers can also look at the Four quadrant audience graph which shows us the 4 main groups everyone fits into Kids, young adults, Parents and Grandparents.

Producers feel that if they can create a film that fits into all 4 of theses categories they will make a lot of money and a very good product. An example of this would be the 2008 musical film “Momma Mia”.

  • The music appeals to kids as it is catchy and well known. The music used is from the group ABBA which is well known and they generated 9 UK No.1’s.
  • The love interest between the newly weds generates interest with young adults as they can relate .
  • And the love interest between the mother and three dads appeal towards Parents and Grandparents.

Socio-Economic Scale

The Socio-Economic scale is the division of the classes it is based on what jobs people have and with each division come different unique products for that one class.

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for example people of the D class would be more likely to buy tabloids like the sun and watch soaps on the television compared to someone maybe in A class would read the guardian and other broadsheets.

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Religion, fan base’s, interest and likes are all example of psychographics.

Geodemographics determines what products people buy depending on where they live.

 

9th September 2013, First day advertising

Advertising the main backbone of media and today the first day of many i added knowledge about the subject.
For Example…

Different adverts use different techniques specific for the product they are advertising. I analysed the trailer for “KickAss 2” an action comedy film for young adults. In the trailer they used many techniques that are used for other movies of the action comedy genre such as using small clips that reflect the best parts of the film.

In the comedy genre they use many different small jokes within the film (mainly the funniest jokes) and edit them all together, then finally ending with a “punchline” joke that is memorable. Whilst in the Action genre they use many different small clips that are very fast paced to keep interest within the audience. They contain mainly action scenes with a voice over that gives a quick brief of the story which the small clips cannot describe.

Within the trailer of KickAss 2 it contains many of the techniques used above. It appeals to its target audience using the readings that appeal to the comedy-action genre. It has a preferred reading, it makes the audience laugh and it also amazes the audience with the continuos action. I feel that the people who watched the first kick ass will watch the second one as it has quite a large following. Regarding four quadrant audience, it appeals to young adults and parents as its humorous and has a lot of action. Regarding Geodemographics it will appeal to people who live in the city as the film is based in a city environment.