To find the perfect audience you must research everything our audience wants from a product. A preferred reading is something that a producer wants from the text (Tv, music etc…) that will appeal to there target audience. An alternative reading is something that may not work as well to an audience a producer isn’t trying to reach.
Now when a producer looks at the audience they can fall into many different categories….
Producers strive to create the perfect readings for each of the categories to create THE ULTIMATE PRODUCT to rule them all. Producers can also look at the Four quadrant audience graph which shows us the 4 main groups everyone fits into Kids, young adults, Parents and Grandparents.
Producers feel that if they can create a film that fits into all 4 of theses categories they will make a lot of money and a very good product. An example of this would be the 2008 musical film “Momma Mia”.
- The music appeals to kids as it is catchy and well known. The music used is from the group ABBA which is well known and they generated 9 UK No.1’s.
- The love interest between the newly weds generates interest with young adults as they can relate .
- And the love interest between the mother and three dads appeal towards Parents and Grandparents.
The Socio-Economic scale is the division of the classes it is based on what jobs people have and with each division come different unique products for that one class.
for example people of the D class would be more likely to buy tabloids like the sun and watch soaps on the television compared to someone maybe in A class would read the guardian and other broadsheets.
Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Religion, fan base’s, interest and likes are all example of psychographics.
Geodemographics determines what products people buy depending on where they live.
Culture is also a big contributor to media products out there today. Because cultures are so diverse media products may not fit into some that others may enjoy.