Unit 5 – Working To A brief – Task 1

Task 1 demonstrating the nature of a brief how does it link with me. 18th oct

 

formal – *

  • Written documents.
  • Use specific and technical detail.
  • Focus/in depth detail,
  • Budget deadlines requirements majority of briefs are in this style.

Informal-*

  • Can be straightforward as a chat over a drink.
  • Limited documentation supporting.
  • No direct contactual agreement.
  • No specific requirements.
  • These tend to be undertaken and fleshed out at a later date.

Contractual – (formal) *

  • A brief between a client and the media producers.
  • Tasks are accepted under legal obligation (sign document) the clients desires and deadline outlined must be met.
  • Both the client and media producer must abide by the brief
  • Always used to outline everything
  • Eg. by  new car signed something to say its legally yours
  • Usually has money involved

Negotiated – *

  • Both the client and the media producer discuss the brief and make alterations that suit both partys.
  • Can effect both parties for example if your brief doesn’t cover something like camera budget.

Cooperative brief (formal) *

  • Two or more media producers/ production companies working together to meet the brief
  • Eg. film producers and different a post production house.

Tender- (formal)

  • Briefs are advertised to multiple media producers
  • The producers will them write a proposal and pitch their ideas to the client one by one
  • The client will then pick the best tender the receive
  • Benefits the client as they have more freedom and a selection.

Competition- (Formal)

  • The brief is advertised/ given to multiple media producers
  • The producers don’t have to pitch
  • All the different producers create their product
  • The client then picks which one is the best
  • The reward is often just a prospect of getting your project publishes/distributed

Commissioning Briefs – (formal)

  • A media company employs and independent company to produce a product for them on their behalf
  • The brief is not negotiated between the media producer and their employer/commissioner
  • However the commissioner might negate the brief with the client
  • The independent company is paid and may receive royalties
  • Channel 4 > endemol >charlie brokers company > black mirror

 

The Essay

Briefs are what clients use to give an outline of what they want from the producer, there is at least 8 types of brief each bringing there own unique type off terms…

Formal briefs is a brief between the client and the producer on a written document, this brief is very structured and safe as the documents are signed and are under legal terms as well. Its very outlined to the clients specifics with little room for negotiation, the technical side is also taken into consideration. Both the client and producer have to sign a contract that legally makes them carry out whats required of them , the producer must create the content and the client must pay the producer. An advantage of this type of brief is that its the safest type of brief everything is written down and clearly outlined on paper, if the brief is written properly the producer wont misinterpret what the client wants but this could also be a disadvantage as if the producer creates something that the client doesn’t like it leaves the client needing to find a different producer. Another thing that could be a disadvantage is that its a lot of work for the client as a whole the contract and paperwork all have to written up by the client and it costs a lot  of money for court fees if the contract is broken.

Informal briefs can be as simple as a chat over a drink or just a quick meeting but as long as it doesn’t include a lot of formal documentation. There aren’t specifications that are required due to it being a spoken agreement this could be a big disadvantage because not all requirements would be discussed and something that could be quite important can be missed out for example you accept the agreement yet you could be oblivious to how much money you are receiving. The informal briefs are usually discussed at one date then fleshed out later on making it more proper and official. An advantage for this brief is that it is very simple way of creating a brief without the pressures that other briefs could give, it also allows the client and the producer to talk outside of a work environment.

Contractual brief’s are very serious briefs between a client and a producer. The brief is a legal driven brief with paper work which both party’s have to sign for to ensure what is outlined within them papers will come true. This usually means things like deadlines and desires have to be met under whatever document you sign. The advantages of this brief is that its a very thorough and both partys would have to abide by the rules set in plae by whats on the paper or you would be breaking the law. A disadvantage of this brief is that if you cant complete the task you’ve been given in the  time period there is little room for errors, legally you have to complete what you signed for on the date you signed for it.
http://www.silcom.com/~tomjolly/contract.htm
This is a sample of a contractual brief it outlines all that is needed in different headlines. It outlines what is needed within the brief, exactly what the producer will receive and what is needed of them. It discusses who will own what and what rights the author will keep e.g. royalties. It shows what will happen to the product after creation this gives the producer a breakdown of what will happen to his product after creation eg. How it will be sold, who will have the rights.

Negotiated briefs are briefs in which both party’s the producer and the client will talk about what they want from the brief. Both party’s will have impact on what is included within the brief this is good because the bref itself wont be one sided as it would included views from both people. A disadvantage of this brief is if both party’s don’t agree with each other causing conflict within the production as a whole.

A Cooperative brief has two party’s along with the client working on one project, for example there would be a filming company working with a editing company to help create the finishing product. This can be a great thing as the production as a whole could be quick because the workload would be split between two company’s. A disadvantage for this type of brief is similar to negotiated where multiple party’s each with there own ideas they want to bring to the table fight for control, in addition the vision of the end product could be different as well. This could be a blessing as well because the two ideas could equally effect each other improving them both.

Tender Brief are briefs that are advertised to media producers where then producers will generate ideas, create a proposal around the brief and pitch them to the client. The client will then choose which one they like the best and develop the idea further. Benefits to this briefs that the client will have a lot of ideas they can choose from, they could also take the ideas of some and add them to the others, this is also a disadvantage as the producer could have his work stolen from him and used else where. The client could interview well known producers take there ideas and give them to unknown cheaper producers knowing they would get a good idea.

Competition briefs are given out to everyone, advertised to most people where they will show the brief. Producers don’t have to pitch, there is little to non interaction between client and producer this could be bad as there may be miscommunication resulting in a product that won’t meet the expectations. The brief is similar to Tender into the belief that its the producer going to the client but its different as with competition the producer would make the content and then send it in to the client. The client would then choose the best one and use it as there actual product, this is a great thing as it gives the chance for up and coming producers to make it in the industry. This is also a disadvantage as most of the time with competition briefs as the prize is usually just getting your name into the industry this is good but if you but effort into making a professional video and you get nothing out of it.

http://www.bbc.co.uk/writersroom/opportunities/future-talent

This is an example of a competition brief although simple it outlines what the client wants , who the client is, what you will get out of the competition.

Commissioning briefs is when a client hires a media company to carry out a task they have already created on there behalf, this is the most common form of brief. The brief is not negotiated between the commissioner (the one who creates the brief)  and the producer (the one who creates the product, usually and independent company) but there can be discussion between the commissioner and the client (the one who hands the brief to the producer). The commissioner will hand the brief to the client and they will go out, hire media producers to create the content for them.
Our FMP will be a commissioning brief where the commissioner will be BOA which will hire the teachers  who will hire us to create videos for them.

 

 

 

 

 

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